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Street Smart Internet Marketing

Street Smart Internet Marketing is one of the best books for understanding how to market products on the Internet. Justin provides some of the best methods about selling and marketing information on the Internet. The book goes over topics like email and newsletter marketing, along with explaining how search engines work. The best is chapter 30, which is about writing articles for the Internet. Justin gives insight into how to create articles that are read and what not to do. The last part of the book Justin explains how to create an eBook in 30 days or less and finishes with a great discussion on creating an affiliate program.

Internet Riches

Scott Fox has made a fortunate with the Internet. In Internet Riches, Scott explains what the Internet is the best place to be right now. Scott detailed how the Internet has brought several waves of new market opportunities, including efficiency, products (e-commerce) and niches. Scott gives his formula building a successful business on the Internet in Chapter 8. Scott emphasizes by his examples, that it’s easier to use the Internet to market an existing business than to build a new business on the Internet. The best way to do that is by creating original content, which is exactly what bloggers do.

The New Influencers

Paul Gillin shows how organizations are using blogs to communicating directly with customers. In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. Social media is changing the playing field and blogging is becoming a better way to get noticed in the crowded marketplace. Soon, marketing departments may shift from expensive advertizing campaigns to blogging.