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Don't Put Your Head in the Sand

By: Steve Johnson

1/14/2009 - 18 Comments

As the recession deepens, the natural thing to do is turn off the news or only listen to the news sources that are telling us what we want to hear.

But neither of those will help the financial situation. If you put your head in the sand and the recession continues to get worse until one day when you lose something like your house or your job.  Keeping your head up may not save your job or your house, but it will help you prepare for how to handle the situation. 

Everyone reacts differently when facing a financial hardship, but turning off the news is not going to change the news. Like it or not, the economy is retracting very quickly.  The advantage of talking about and reading about the recession is that you will be able to process it quicker and be better prepared to adjust your lifestyle in order to press on and put it behind you.

At the same time, don't focus on the bad news so much that you begin losing hope in the future. The reality is that the recession is going to be long and difficult, but that doesn't mean you are going to lose your job or your house. Don't get yourself believing that the worst is going to happen to you.

Get Ready

I don't want the economy and the dollar to sink, but if and when it does, I want to be ready for it and I want to have a plan in place to deal with it. I want to have already processed the worst case scenario and have a Plan B in place to manage the situation when it arises.

This is not a time to be fearful about the future.  This is a time to find courage to go after new opportunities and forge a new path into the future. Sometimes the only way into the future is to create the path. If you don't, someone else will - so you might as well do it yourself.

A New Age Of Creativity

This is the beginning of a new age for America and the world.  As we head into 2009, the global economy and its financial system are held together with duck tape and bailing wire that could snap at any moment.  This is the beginning of a new generation of business leaders that will create new businesses to meet new needs. The needs of the world have not disappeared, but continue to growing.

This is an age for creativity and hard work to once again dominate America.  This is an age of business opportunity like never before, as much of the leverage that large organizations use to maintain their market share is being removed.  Opening the door for new businesses to stick their foot in and create new solutions targeted at new customer needs.

Putting your head in the sand will not help take advantage of this open door. The only way to move America toward is to stick your foot in the open door and to do that you have to stay alert and watch for the opening.  This is the beginning of major social and cultural changes in America and around the world. Those social changes will create hundreds of new business opportunities from education to entertainment to gardening.

From an entrepreneur’s perspective, this is a once in a lifetime opportunity to create the next $100 million dollar business. Who’s to stop you?  The government is tied up juggling bailouts, regulations, debt management, social programs and its feeble attempts to try and help the economy by creating more government jobs.

At the same time, large organizations are reeling from major shifts in consumer spending habit, major loses from the market correction and drop in asset prices.  Now is perhaps the best time to start a new business in decades.

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