Twitter   RSS   Email 
 

Curtis Ophoven's eBooks

 Why America May Never Recover From the Recession


 Save Money Homeschooling


7 Key Questions To Ask Yourself When Starting a Business

By: Curtis Ophoven

10/30/2008 - 7 Comments

If you can honestly and completely answer these questions, then your business has a chance of success. 

I use this list to filter my business ideas, although I’m not fond of it because it usually tells me the bad news – that my idea is probably not good enough to support a business model. 

Market Validation Questions

1. What is your customers’ pain? Is the problem going to continue to grow in the future? – The problem

2. How are your customers dealing with it now? – The competition

3. How your solution addresses the need? – Requirements/Solution 

4. How much are your customers willing to pay for a solution? How much would they use it?  – Pricing/ Profitability

5. How do you expect your customers to pay for it, monthly bill, pay-per-use, annual license? – Purchasing model

6. What type of support are your customers expecting, e-mail, online, phone, training, upgrades? How much are they willing to pay for this support, if any? – Support

7. Where would your customers typically look for a solution this like? Events? Magazines? Contact from directly from sales? Online demos? – Marketing channels to reach your customers

If you cannot answer all of these questions with a solid answer, hope may not be completely lost. Use this list to discover what your business is missing.  You may be able to find a solution to resolve the question that you cannot answer.  The answer to these questions is also what everyone else will be asking when you tell them about your business.  Use your answers to these questions to create your marketing material.  The answer to these questions could help you solidify your ideas and clearly communicate your business concept to the marketplace.

Copyright © 2010 PennyJobs.com. All rights reserved.

<< FREE >> Weekly Newsletter...

Signup today and start receiving our free weekly newsletter!

Reader Comments

Comment 1
John Says: on Monday, November 03, 2008 4:29:06 PM

Also don't forget a solid business plan, SWAT analysis and other such hard tasks that are essential!

Comment 2
j Says: on Tuesday, November 04, 2008 9:54:36 PM

access to startup capital also does not hurt...

Comment 3
Cindy King Says: on Sunday, December 14, 2008 6:43:51 AM

Excellent post, I'm happy to have included it in my blog carnival.
Stumbled.


Comment 4
Monevator Says: on Saturday, December 20, 2008 12:05:10 PM

Excellent article. Though many would-be entrepreneurs should also ask 'Do I have the people to really deliver it'. There's no point having a great idea if you hire (or can only afford to hire) second-rate staff to execute it, especially as so much comes down to customer/client interaction these days.

Comment 5
rose grafting Says: on Friday, July 03, 2009 12:19:39 PM

Virtual assistants are independent entrepreneurs who work remotely and use technology to deliver services to clients globally. Most work from their home offices and receive their project instructions by phone, fax, e-mail or even instant message. Although many virtual assistants offer secretarial services, as more people with diverse backgrounds and skills enter the ranks, virtual assistants who specialize in such areas as marketing, graphic and Web design, IT support or even translations are becoming more common.

Write a Comment

Please keep comments civil and on-topic. Abusive or inappropriate comments will be removed without warning.

 Name (required)   
 Email Address (required)   
 Website URL 
Comment  
 

Related Articles

  • The Dual-Business Model
  • One of the more interesting and promising business models that I've seen is the 'dual-business model’ - at least that's what I call it. Read More...
  • How to Take Advantage of the Risk Cycle
  • If you look at a graph of the stock market for the last 100 years, you can see a pattern of boom-bust trends. Read More...
  • Businesses I’ve Tried and What I’ve Learned - Part 4: Website Design
  • My fourth business was Website Design.  The business was started in 2006 and is still operational today.  Read More...
  • Get Your Own Customers
  • As the economy moves closer and closer to a recession that may be as bad as the 70’s, layoffs will eventually follow.  How do you protect yourself against a layoff? Read More...
  • Stay Informed, Read Constantly
  • Throughout history, reading has remained one of the top characteristics of success. Read More...
Will and Vision: How Latecomers Grow to Dominate Markets

This book is aimed to debunk the First Movers Advantage, which is the idea that the first company to create a product in a new market has historically become the industry leader. If you're starting a new business, this book will inspire you to move ahead with your plans even if you are not the first one to the market.

Crossing the Chasm

This book is primary about moving from high tech products from early market success to mainstream market leadership. But, this book explains many of the concepts of moving a business from the starting gate into the marketplace. If you are trying to start a new business, this book will be very useful. This book talks about, attacking a niche market, creating competition, start locally – then globally, building relationships and many others aspects of getting started.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Oceans are markets of non-consumers with no other competing products – unlike Red Oceans that are bloody full of competitors. This is a must read book for anyone considering starting a new business. This book provides a practical framework and analysis for the systematic pursuit and capture of new markets.

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

This book will help to understand what new innovations with survive and which will fade away. If your investing or starting a new business, this book is a must read. Clayton argues that disruptive innovations typically introduce new benefits to a market, usually centered on convenience, simplicity, customization, or affordability.