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How Much Is A Blog Article Worth?

By: Steve Johnson

10/6/2008 - 84 Comments

This article is for all you bloggers out there who are interested in your ROI.

If you have read some of my other number crunching articles related to blogging, than you’ll like this one.    

The question I would like to find an answer for today is: How much is a blog article worth?  That seems like a question that every blogger should consider at one point or another, yet I have not found anyone that has published an answer to this burning question.  Therefore, I will attempt to find the answer. 

According the Technorati, the leading blog authority, my blog was worth $41,000 as of last month. This number is calculated based on the potential income of my blog, which is based on Technorati’s blog authority.

When calculating the value of the business, a banker looks at the potential income generated by the business to estimate the value of the business by calculating the value based on its ability to produce a 20-30% return. For example, if a business produces 20k in profits (not income), then it is worth about 100k.  It can get a lot more complicated with assets, liabilities and accounting tricks for tax planning, but this is the basic idea.

With this is mind, if my blog is worth $41,000, then my annual profitable income should be about (41k x 20%) =$8,200.  This is not yet what my blog is generating, primarily because this projection was based on the peak of my blog authority last month, but none the less this is my starting number. 

This number also assumes that I have properly marketed and monetized my blog, at least as good at the average blogger – which I have no way of knowing or estimating. But, for the sake of argument, let’s assume that I have properly marketed and monetized my blog.  

Value of Each Page View

If we use the Technorati’s number, we can calculate the value of each page view on my blog.  With the help of Google Analytics, I can find the number of pages that were viewed last month and use that number of calculate the value of each page view.

Each page view is worth = $41,000 / 30,000 page views = $1.36

Value of Each Page

Then, with the number of articles on my blog, I can calculate the number average number of pages that each article is being displayed.

Each article is displaying 30,000 page views / 180 articles = 166 pages

Value of Each Article

With the value of each page view and the number of pages each article is displaying, I can calculate the value of each article.

Value of an article = $1.36 x 166 pages = $225.76 dollars

There is it, I just increased the value of this blog by $225 by writing this article about the value of each article. Talk about getting paid for nothing!

But, what is the profitable value of each article?  If I use the 20% profit/value ratio as mentioned above to estimate the value of a business, then over the lifetime of a blog each article should produce a profit of;

Profitable value of an article = $225.76 * 20% = $45.15 dollars

Therefore if you want to earn $100/day, than you need to write 2-3 articles per day.  If you want to earn $200/day, than you need to write 4-5 articles per day, and if you want to earn $300/day, than you need to write 7-9 articles per day.  Readers of your blog would quickly become overwhelmed with 7-9 article per day, which is why many full-time bloggers have multiple blogs. Darron at ProBlogger said in his book that he has had as many as 20 blogs at one time.

Another way to look at the profitable value of an article is to consider the average article to remain relevant for 5 years, than its profitable value would be;

Profitable value of each article = $225.76 / 5 years = $45.15

All these numbers look a little high to me, but who am I to second guess the leader in blog authority, Technorati.  Keep in mind that these numbers may not reflect your blogging income for many reasons and full-time bloggers probably earn much more for each article because of their reputation and large readership.

None the less, I hope you find these numbers as fascinating as I do.

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Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging.

Street Smart Internet Marketing

Street Smart Internet Marketing is one of the best books for understanding how to market products on the Internet. Justin provides some of the best methods about selling and marketing information on the Internet. The book goes over topics like email and newsletter marketing, along with explaining how search engines work. The best is chapter 30, which is about writing articles for the Internet. Justin gives insight into how to create articles that are read and what not to do. The last part of the book Justin explains how to create an eBook in 30 days or less and finishes with a great discussion on creating an affiliate program.

The New Influencers

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Blogging for Business

In Blogging for Business, the authors reveal why businesses should embrace blogging. The book explains; How to tap into the power of blogs, How blogs are different from e-zines, Web sites, and message boards, Why businesses need to monitor blogs that discuss their products and services, How to use an internal corporate blog as an effective knowledge sharing tool, Future iterations of blogging, such as podcasts and vlogs, Legal consideration.