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10 Best Blogging Books

By: Steve Johnson

8/25/2008 - 1150 Comments

I’ve been reading books on blogging the last few months and even though blogging is relatively new, I have found quite a few good books.

The future of blogging is yet to be determined, but there is no doubt about its growing influence. One of the biggest questions is how far blogging is going to grow into the business world?  Blogging has it's roots in entertainment and education, but it is starting to develop into a major source of online news.  I suspect that blogging will also push its way into marketing as the cost and efficiency of online marketing with a blog far exceeds many traditional methods. 

Here are my 10 best blogging books;

ProBlogger

Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging.
 

The New Influencers

Paul Gillin shows how organizations are using blogs to communicating directly with customers. In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. Social media is changing the playing field and blogging is becoming a better way to get noticed in the crowded marketplace. Soon, marketing departments may shift from expensive advertizing campaigns to blogging.
 

Naked Conversations

‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers’ tells how blogging can build trusted relationship with a large group of potential customers. The open communications that blogging supports provides a new channel to talk to more people about what you are all about. This book discusses many situations that companies face when trying to communicate with their customers and how to use a blog to manage the conversation.
 

The Corporate Blogging Book

This book is about how to communicate the inside story, the pulse and the personality of your company – to reaffirm the relationship with existing customers and draw in more customers. A company blog combines FAQ with customer feedback with customer support with the impression of a personal one-on-one conversation with customer evangelism. At the same time, businesses can't jump into blogging like a personal blogger can. Debie Weil explains the need for blogging policies, guidelines, and disclaimers while sharing a few samples in the bonus resources – to help understand how a business can incorporate blogging into their structure.

Blogging for Business

In Blogging for Business, the authors reveal why businesses should embrace blogging. The book explains; How to tap into the power of blogs, How blogs are different from e-zines, Web sites, and message boards, Why businesses need to monitor blogs that discuss their products and services, How to use an internal corporate blog as an effective knowledge sharing tool, Future iterations of blogging, such as podcasts and vlogs, Legal consideration.

Blogwild

Blogging has enormous potential, don’t get left behind. This is the time learn how to use a blog to grow your business. Blogwild walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. This book includes; a brief history of where blogs came from, where they are now, and where they’re going, eight keys to a successful business blog, everything you ever wanted to know about blog software, the latest trends in multimedia blogging with audio and video and five necessary elements of your blog’s persona.

Internet Riches

Scott Fox has made a fortunate with the Internet. In Internet Riches, Scott explains what the Internet is the best place to be right now. Scott detailed how the Internet has brought several waves of new market opportunities, including efficiency, products (e-commerce) and niches. Scott gives his formula building a successful business on the Internet in Chapter 8. Scott emphasizes by his examples, that it’s easier to use the Internet to market an existing business than to build a new business on the Internet. The best way to do that is by creating original content, which is exactly what bloggers do.

Clear Blogging

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you’ve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you’re just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort.

Street Smart Internet Marketing

Street Smart Internet Marketing is one of the best books for understanding how to market products on the Internet. Justin provides some of the best methods about selling and marketing information on the Internet. The book goes over topics like email and newsletter marketing, along with explaining how search engines work. The best is chapter 30, which is about writing articles for the Internet. Justin gives insight into how to create articles that are read and what not to do. The last part of the book Justin explains how to create an eBook in 30 days or less and finishes with a great discussion on creating an affiliate program.

Working From Home

This is the altimate guide for how to start a home business. Full of ideas and tips. Working from home increases productivity by 15 to 20 percent. What better way to complete in the global economy. One great idea is to build a network of small home businesses with whom to trade services with.

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Creating Customer Evangelists

Creating customer evangelists spells out in fine detail how you can create an energy in your business that generates buzz -- and great ideas for your business too. How? By paying attention to what your customers ask for and listening to their expert advice. Each of the case studies has a new angle on the customer evangelist business model, revealing yet another insight into creating a business that is more about caring for the customer, AND that advertises your brand too.

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

This book will help to understand what new innovations with survive and which will fade away. If your investing or starting a new business, this book is a must read. Clayton argues that disruptive innovations typically introduce new benefits to a market, usually centered on convenience, simplicity, customization, or affordability.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Oceans are markets of non-consumers with no other competing products – unlike Red Oceans that are bloody full of competitors. This is a must read book for anyone considering starting a new business. This book provides a practical framework and analysis for the systematic pursuit and capture of new markets.

Multiple Streams of Income

Robert Allen captivates the three primary income sources and explains how you can get involved in them. This is a great book to help you find new ideas and opportunities. The primary idea Robert focuses on is finding residual income - future income off past efforts. The book is full of ideas.